Yahoo! Hotjobs :: Welcome Tours
HotJobs.com is popularly known as a web site for job seekers to use when looking for a new job, but there is another audience that is equally as important to HotJobs, and that is the employers who post the jobs. During the summer of 2003, HotJobs launched a new employer web site that contained all of the same functionality as the prior employer version, but had been redesigned for smoother usablity and user interactions.
USPS :: DMM Transformation Project
A team of graduate students from CMU’s School of Design were hired to work with the United States Postal Service on the USPS DMM Transformation Project. The goal of the project was to replace the 1000-plus-page manual of postal standards with a new set of easy-to-read and highly understandable documents, each targeted at a specific audience.
GlaxoSmithKline :: Abreva
The first and only FDA-approved non-prescription cold sore medicine, Abreva is clinically proven to shorten healing time and the duration of symptoms. It is developed and marketed by GlaxoSmithKline. The web site we designed had two main goals for the first year—to educate about cold sores and inform cold sore sufferers about Abreva.
Turner Investment Partners
Turner invests in growth and value stocks of all capitalizations and bonds of various maturity averages. Turner hired Blattner Brunner because the initial site needed new navigation and information design. They also came to us seeking a way to update Institutional Portfolios on a monthly basis without a lot of recurring maintenance charges.
Giant Eagle Party Planner
Giant Eagle is the largest grocery retail chain in the Pittsburgh region, with over 200 locations. Giant Eagle hired Blattner Brunner to develop a “Party Planner” for its Internet web site. A strategic content plan had to be developed for unique party ideas, tips and tasks. We also had to design the ability to manage user accounts and to add and remove parties as the seasons change.
84 Lumber
84 Lumber Company is the largest privately-held supplier of building materials in the U.S. with 415 stores in 31 states. In 2000, I served on a User Experience (UX) panel at Blattner Brunner, which recommended an overall site redesign. We define a successful User Experience as a useful, usable and appealing online presence.
Sequoia
Sequoia is a new smokeless tobacco from the Pinkerton Tobacco Company. The brand’s target audience is young men that “work hard and play hard,” and who are confident being themselves. Federal regulations about how tobacco is marketed in the U.S. forced Blattner Brunner to adhere to very stringent policies while representing the non-conformist target audience.
Exalt
Exalt is a tobacco product that is smokeless, spitless, and a cleaner alternative than smoking or chewing. The tag line “No Smoking? No Problem™” speaks to the product’s anytime/anywhere appeal. But because Exalt is a new form of tobacco, our job was to educate, engage, attract and convert a smoking audience to use Exalt when lighting up isn’t an option.
PPG Market Resource Centers
PPG needed to clearly communicate product information to Business-to-Business and Business-to-Consumer audiences. PPG hired Blattner Brunner to design a market-based web presence that reflected a customer-centered approach, without referencing the internal organizational structure that PPG uses to describe themselves internally.
Barclays Global Investors :: iShares
When Barclays Global Investors needed to provide fund literature on their Ishares web site, they turned to SEI’s m@x.web Literature Fulfillment module.